Traditionally the New Year New You campaign, we rethought the 2019 January sale to activate and engage our users in a fresh and personal way. The design concept for this campaign was inspired by various athletic brands and their iconic treatment of imagery, type and color. Fitbit’s New Year New You campaign will go live internationally on multiple Fitbit channels: website, social, web banners, and emails. Fitbit has leaned heavily on performance and data from past campaigns and sales, so i relied on that information and the research department to really tailor this campaigns aesthetic style. The email variations follow the typical Fitbit sale lifecycle: Announce, Reminder & End. I wanted to create a campaign that would tell a meaningful story and that related well to our brand and users. My intent was to carry these meaningful stories over into meaningful experiences. I’ve designed a campaign that will not only create excitement and drive sales in the new year but also elevate the Fitbit brand, showcase sale products & features, and translate well across multiple markets and marketing channels. There are a few marquee concept explorations of color, imagery and graphics towards the bottom of the page.