Wil DeBoer Design
visual designer

Fashion + Fitness

Art director/ Visual designer for a partnership campaign with Los Angeles based Film Fashion Showroom & Fitbit. This was a lifestyle targeted market campaign that drove user interaction with Fitbit products through fashion in the LA metropolitan area. I designed solutions for a landing page & shoppers guide, an email and a printed brochure.

I used curated accessories, styled looks and art directed photoshoots to compile the most effective assets and imagery to tell a story of how to incorporate Fitbit products into various fashion trends and looks. I also leveraged some existing images in Fitbit's photo library to tie together the overall visual story.

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