Fitbit Local

Fitbit Local was a national campaign, launched in 12 US cities over the course of 1.5 years. Bringing live in-person group workouts with local fitness influencers, professionals, and vendors to key landmarks in participating cities.

The ask was to create a sub-brand of Fitbit that had recognition but also spoke to a niche outdoor group workout audience in a fresh way. It involved a logo design for each city that would then be applied to digital and printed deliverables for each event. I designed logos for the cities and launches that you see represented below. I created signage, banners, emails, t-shirts, social posts, posters and postcards that became the design system used for each city to inform, engage, and activate participation, exposure and sales.

All Indeed Design Flings 2019 Fitbit Jan Sale Fitbit Holiday Party Fashion + Fitness Fitbit Ambassadors Email Designs Fitbit Local Fitbit 10 Years Fitbit Playbook Hotwire Pulse Brand Case Study Chumash Magazine 2011-12 Chumash Magazine 2013 Redesign

Indeed Design Flings 2019 Fitbit Jan Sale Fitbit Holiday Party Fashion + Fitness Fitbit Ambassadors Email Designs Fitbit Local Fitbit 10 Years Fitbit Playbook Hotwire Pulse Brand Case Study Chumash Magazine 2011-12 Chumash Magazine 2013 Redesign