Wil DeBoer Design
visual designer

Fitbit 10 Years Campaign

Art directed & created logo, branding, timeline, posters, email, social campaigns and T-shirts for 2017 Fitbit 10th Anniversary initiative. Deliverables of this campaign were distributed nationally, used on multiple social channels, delivered to our opted-in users and displayed in Fitbit HQ SF as well as other international Fitbit offices. This campaign needed to be fresh, energetic and align directly with Fitbit's updated brand esthetic.

10_Fitbit_Year_Anniversary_Hero.png
Fitbit_10th_Anni_Blog_735w_9pt_text_WDB.png
10_Fitbit_Year_Anniversary_Lockups_6-07.png
10_Year_Anni_Poster_V15-03.png
10_Anni-Poster-Mockup.png
MAC_Black_10years_Single_iPad.png
10Years_Poster_3858_R1.jpg