Fitbit's mission of inspiring and empowering people to live healthier and more active lives is partially driven through their ambassadors. As Art Director and lead designer, I created a responsive web experience and hub for users to engage with Fitbit ambassadors and the products they love. Through research, wire-framing and prototyping I aligned my design solutions with core messaging, brand values, a target audience and strategic objectives. This project is currently in development, the final design that is live isn't the one I've chosen to display here. There are many similarities in between the two but the design you see here has a more modern look and makes better use of space through composition and hierarchy.